The Future of the Past

(Seminário de Arranque do projecto Lugar Comum| Launching Seminar of the Common Place project)

Mateus, 1 – 3 Jul.


 “Avvertimento: lo importante es como

se relaciona la importancia de las cosas”

“Havia mais futuro no passado”

Alvaro García de Zúñiga, 2000

Through time the creation of what today is called heritage has been the result and the drive of often major social and economic changes. What we consider past is the result of what once was a vision of the future. That energy, that drive towards the future, is somehow crystalized in the material and symbolic value of cultural goods. Understanding that energy may be the key to find answers to the challenges of today.

“Common Place” is an 18 months shared research and practice project designed for the Fundação da Casa de Mateus to interrogate itself, its structure and its team, aiming at new models on heritage management, cultural tourism and enology. It starts on July 2019 with an international seminar entitled “The Future of the Past”, meant to set the basis and overall framework of the project.

With this Seminar, we aim at launching the first step to rebuilding and re-enacting the ‘Casa de Mateus’ symbolic capital through a shared vision of the Institution and its place within the community.

It will start on Monday 1st of July, evening, with a presentation of the project and a debate about the current social and cultural transformations, trying to clarify the broader context in which the Foundation inscribes its action.

The following day, the program goes on exploring the potential of the agile model for heritage management; investigating a few crossed concepts resulting from innovative synthesis and also trying to explore new ways of team management and human development within the organization.

On the third day, the focus will be on the ‘Casa de Mateus’ specificities in what concerns Tourism & Heritage Management and its possible role within the Regional and Urban Development strategies.

Three main ideas will guide the discussions: “There was more future in the Past”, “Common Place, Excepcional Place”, “What matters is how to relate the importance of things”. First and last topics are inspired in the work of the writer Alvaro García de Zúñiga.

draft Agenda


July 1st 

Welcome during the afternoon, 15:00 – 17:00

18:00 – 19:30 Barn

Welcome: Fernando Albuquerque, Casa de Mateus Foundation’s Director

Inauguration of the Exhibition “City | Common Place ” by Joaquim Moreno and Ivo Martins, followed by Round Table / Debate

Opening: Mayor of Vila Real, Eng. Rui Santos

Moderatiors: Alberto Baptista (University of Trás-os-Montes and Alto Douro) and Teresa Albuquerque (Foundation of the Casa de Mateus) Adriano de Sousa (Councilor of the Municipality of Vila Real), Alfons Cornella (Institut of Next), Paulo Ferrão (IN +, Center for Innovation, Technology and Policy Research), Joaquim Moreno

19:30 – 20:30 Dinner


21:00 Water Mill

There was more future in the Past” – Joaquim Moreno will introduce the topic, followed by introduction to the Seminar by Teresa Albuquerque and José Luís Ferreira & debate with all | Coments by António Feijó

July 2nd

09:30 – 13:20 Barn

09:30 – 10:30 Session 1 | Creative Tourism 

Moderator Teresa Manfredo

Ragnar Siil Designing experiences – creative approach to visitor journeys (20 min)

Debate 30 min


10:30 – 11:45 Session 2 | Human Development 
In this panel let us look at two examples of human development and team coaching, trying to find patterns and extract models from different areas of work,| Moderator: José Luís Ferreira

António Alvarenga | Portrait of  the Casa de Mateus’ Human Capital, clues for a starting point (20 min)

Pep Verges | People, Teams, Leaders, key elements for the future of Human Resources management (20 min)

Debate 30 min


12:00 – 13:00 Session 3 | The Agile Model

Moderator Ragnar Siil

Alfons Cornella  |Agile Teams for Heritage Management | (30 min)

Debate 30 min


13:15 – 14:30 – Lunch

Lunch and Presentation of the new concept of the Guided Tour, by José Luís Ferreira


14:30 – 15:15 Visit of Casa de Mateus by  Nuno Eira and João Neto


15:15 – 18:00 Barn

15:15 – 16:15 Session 4 | Governance and Transparence

Moderator Teresa Albuquerque

Emílio Rui Vilar Governance and Accountability, followed by Monitoring and Evaluation – potential for the foundational – Ana Diogo  | (60 min)


18:00 – 19:30 Walk in the Vegetable Garden with Teresa Andresen, João Bicho and Jonathan Minchin,


19:45 Water Mill

Thematic Dinner “Commom Place” – representatives from the Foundation’s work areas.

Agostinho RibeiroArmando Malheiro, Fernando Pendão, João Bicho, José Carlos Fernandes,  José Luís Ferreira,  Leonel Silva, Manuela Fernandes, Nuno Eira, Nuno Magalhães, Osvaldo Monteiro, Pedro Ginja, Ricardo BernardesTeresa Andresen


July 3rd

09:30 – 11:00 Barn 

Session 5 | The Catalunya-La Pedrera Foundation| Integrating diverse heritage

Moderator: Alfons Cornella 

Marta Lacambra (Director-General of the Catalunya-La Pedrera Foundation) (30 min)

11:00-11:30 Walk to Quinta de S. João with Nuno Magalhães

11:30 – 12:30 The Casa de Mateus | Finding a common narrative – Part 1

Facilitators:Alfons CornellaAntónio Alvarenga

Participants: Archive – Armando Malheiro, Areception to the younger  – Suzana Dionísio, Communication – José Luís Ferreira, Design – Fernando Pendão, Enology – José Carlos Fernandes, Wine Tourism –  Manuela Fernandes, Forest – Pedro Ginja, Jardins – António Taveira, historic Gardens – Teresa Andresen, Museum – Agostinho Ribeiro, Music – Ricardo Bernardes, Tourist Marketing – Bruna Gomes, Guided Tours – Nuno Eira, Vegetable Garden – João Bicho, Vineyard – Nuno Magalhães


12:30-13:00 Walk to the Water Mill with Pedro Ginja


13:00-14:30 Lunch in the Water Mill



Oficina 2 |  The Casa de Mateus | Finding a common narrative – 2ª Parte

Facilitators:Alfons CornellaAntónio Alvarenga

Participants: the same.


17:00-18:45 Snack, Conclusions and Farewells


Reporters: José Luís FerreiraRicardo Mingorance, João Neto, Suzana Dionísio, Ana Leandro, Bruna Gomes


Fotography: Tomás Pereira e Sofia Pereira


Archive – Armando Malheiro

Biodiversidade – Graça Saraiva

Communication – José Luís Ferreira

Design – Fernando Pendão

Enology – José Carlos Fernandes

EnoTourism – Manuela Fernandes

Educational Service – Suzana Dionísio

Forest – Pedro Ginja

Historical Garden – Teresa Andresen

Museum – Agostinho Ribeiro

Music – Ricardo Bernardes

Touristic Marketing – Bruna Gomes

Touristic Tours – Nuno Eira

Vegetable Garden – João Bicho

Vineyards – Nuno Magalhães