The Future of the Past
Mateus, 1 – 3 Jul.
“Avvertimento: lo importante es como
se relaciona la importancia de las cosas”
“Havia mais futuro no passado”
Alvaro García de Zúñiga, 2000
Through time the creation of what today is called heritage has been the result and the drive of often major social and economic changes. What we consider past is the result of what once was a vision of the future. That energy, that drive towards the future, is somehow crystalized in the material and symbolic value of cultural goods. Understanding that energy may be the key to find answers to the challenges of today.
“Common Place” is an 18 months shared research and practice project designed for the Fundação da Casa de Mateus to interrogate itself, its structure and its team, aiming at new models on heritage management, cultural tourism and enology. It starts on July 2019 with an international seminar entitled “The Future of the Past”, meant to set the basis and overall framework of the project.
With this Seminar, we aim at launching the first step to rebuilding and re-enacting the ‘Casa de Mateus’ symbolic capital through a shared vision of the Institution and its place within the community.
It will start on Monday 1st of July, evening, with a presentation of the project and a debate about the current social and cultural transformations, trying to clarify the broader context in which the Foundation inscribes its action.
The following day, the program goes on exploring the potential of the agile model for heritage management; investigating a few crossed concepts resulting from innovative synthesis and also trying to explore new ways of team management and human development within the organization.
On the third day, the focus will be on the ‘Casa de Mateus’ specificities in what concerns Tourism & Heritage Management and its possible role within the Regional and Urban Development strategies.
Three main ideas will guide the discussions: “There was more future in the Past”, “Common Place, Excepcional Place”, “What matters is how to relate the importance of things”. First and last topics are inspired in the work of the writer Alvaro García de Zúñiga.
Welcome during the afternoon, 15:00 – 17:00
18:00 – 19:30 Barn
Welcome: Fernando Albuquerque, Casa de Mateus Foundation’s Director
Inauguration of the Exhibition “City | Common Place ” by Joaquim Moreno and Ivo Martins, followed by Round Table / Debate
Opening: Mayor of Vila Real, Eng. Rui Santos
Moderatiors: Alberto Baptista (University of Trás-os-Montes and Alto Douro) and Teresa Albuquerque (Foundation of the Casa de Mateus) Adriano de Sousa (Councilor of the Municipality of Vila Real), Alfons Cornella (Institut of Next), Paulo Ferrão (IN +, Center for Innovation, Technology and Policy Research), Joaquim Moreno
19:30 – 20:30 Dinner
21:00 Water Mill
“There was more future in the Past” – Joaquim Moreno will introduce the topic, followed by introduction to the Seminar by Teresa Albuquerque and José Luís Ferreira & debate with all | Coments by António Feijó
09:30 – 13:20 Barn
09:30 – 10:30 Session 1 | Creative Tourism
Moderator Teresa Manfredo
Ragnar Siil / Designing experiences – creative approach to visitor journeys (20 min)
Debate 30 min
10:30 – 11:45 Session 2 | Human Development
In this panel let us look at two examples of human development and team coaching, trying to find patterns and extract models from different areas of work,| Moderator: José Luís Ferreira
António Alvarenga | Portrait of the Casa de Mateus’ Human Capital, clues for a starting point (20 min)
Pep Verges | People, Teams, Leaders, key elements for the future of Human Resources management (20 min)
Debate 30 min
12:00 – 13:00 Session 3 | The Agile Model
Moderator Ragnar Siil
Alfons Cornella |Agile Teams for Heritage Management | (30 min)
Debate 30 min
13:15 – 14:30 – Lunch
Lunch and Presentation of the new concept of the Guided Tour, by José Luís Ferreira
14:30 – 15:15 Visit of Casa de Mateus by Nuno Eira and João Neto
15:15 – 18:00 Barn
15:15 – 16:15 Session 4 | Governance and Transparence
Moderator Teresa Albuquerque
19:45 Water Mill
Thematic Dinner “Commom Place” – representatives from the Foundation’s work areas.
Agostinho Ribeiro, Armando Malheiro, Fernando Pendão, João Bicho, José Carlos Fernandes, José Luís Ferreira, Leonel Silva, Manuela Fernandes, Nuno Eira, Nuno Magalhães, Osvaldo Monteiro, Pedro Ginja, Ricardo Bernardes, Teresa Andresen
09:30 – 11:00 Barn
Session 5 | The Catalunya-La Pedrera Foundation| Integrating diverse heritage
Moderator: Alfons Cornella
Marta Lacambra (Director-General of the Catalunya-La Pedrera Foundation) (30 min)
11:00-11:30 Walk to Quinta de S. João with Nuno Magalhães
11:30 – 12:30 The Casa de Mateus | Finding a common narrative – Part 1
Participants: Archive – Armando Malheiro, Areception to the younger – Suzana Dionísio, Communication – José Luís Ferreira, Design – Fernando Pendão, Enology – José Carlos Fernandes, Wine Tourism – Manuela Fernandes, Forest – Pedro Ginja, Jardins – António Taveira, historic Gardens – Teresa Andresen, Museum – Agostinho Ribeiro, Music – Ricardo Bernardes, Tourist Marketing – Bruna Gomes, Guided Tours – Nuno Eira, Vegetable Garden – João Bicho, Vineyard – Nuno Magalhães
12:30-13:00 Walk to the Water Mill with Pedro Ginja
13:00-14:30 Lunch in the Water Mill
Oficina 2 | The Casa de Mateus | Finding a common narrative – 2ª Parte
Participants: the same.
17:00-18:45 Snack, Conclusions and Farewells
Fotography: Tomás Pereira e Sofia Pereira
Archive – Armando Malheiro
Biodiversidade – Graça Saraiva
Communication – José Luís Ferreira
Design – Fernando Pendão
Enology – José Carlos Fernandes
EnoTourism – Manuela Fernandes
Educational Service – Suzana Dionísio
Forest – Pedro Ginja
Historical Garden – Teresa Andresen
Museum – Agostinho Ribeiro
Music – Ricardo Bernardes
Touristic Marketing – Bruna Gomes
Touristic Tours – Nuno Eira
Vegetable Garden – João Bicho
Vineyards – Nuno Magalhães